We are delighted to introduce you to Beside the Seaside - a part of the Tourism and Hospitality Chamber, a Sector Chamber within the Lincolnshire Chamber of Commerce.
Working towards a prosperous future for the Lincolnshire Coast, Wolds and adjacent Market Towns, we aim to inspire and inform visitors, residents and investors about this area and delight those who choose to visit.
A successful visitor economy impacts positively on the broadest range of businesses. From retail, culture and heritage to accommodation attractions and venues, a thriving visitor economy creates a sense of place and vibrant prosperous communities benefiting residents and visitors alike.
Beside the Seaside has created a prospectus to communicate to stakeholders from across the eastern coast of Lincolnshire and its hinterland, our aims and aspirations highlighting our intent to ensure the area realises the potential of Skegness as one of England’s best known destinations. (Skegness being one of VisitEngland’s 39 ‘Attract Brands’), using this opportunity through the attract and disperse marketing model to move visitors around the area.
Beside the Seaside will work with partners to raise the profile of the coastal area through creation and delivery of effective place marketing and Destination Management Strategy
In its first year, Beside the Seaside aims to attract monies from local funding streams, primarily the private sector. Beside the Seaside will encourage and raise awareness of quality and skills in the tourism and hospitality sector raising awareness of effective schemes and reflecting quality in marketing and communications
Vision
Beside the Seaside aims to create a flourishing and sustainable visitor economy, maximising the contribution of the sector to economic prosperity, employment and quality of life on the East Coast and the Wolds.
Through a coordinated marketing effort around themes of tourism, tradition, nature, heritage and living landscape, we aim to put the area firmly on the map, raising the profile of the destination as a place in which to live, work, visit and invest.
Beside the Seaside Aims
•To lead Destination Management for the Lincolnshire Coast and Wolds in partnership with key stakeholders, and to be the guardian of the Lincolnshire Coast and Wolds Destination Management Plan (DMP) aligned with a Lincolnshire-wide DMP and emerging LEP, providing strategic direction, intelligence and coordinated marketing
•To develop and implement a place marketing and destination management strategy that in order to grow the value of The Lincolnshire Coast and Wolds visitor economy will promote the area as a destination of choice for; TOURISM - TRADITION - NATURE - HERITAGE - LIVING LANDSCAPE
•To address the issues around seasonality by developing and marketing the natural and wild coast product, appealing to visitors with an interest in wildlife and nature and those who consider sustainability when making holiday choices
•To generate commercial income in year one to support delivery of marketing activity around the themes of tourism, trade and talent
•To deliver consumer driven place marketing campaigns through joining up marketing budgets and driving private sector investment into the visitor economy
•To ensure coordination of the range of marketing efforts across the coast, providing joined up messages across the provision of visitor information
•To ensure a strategic approach to event planning and communications enabling businesses to maximise benefits from key events
•To improve learning, development and marketing opportunities for visitor related businesses
•To contribute to the national aim to grow the value of tourism in England by 5% per annum
To be a part of this valuable group, or for more information about Beside the Seaside or the Tourism and Hospitality Chamber, please contact Helen Tomkinson on 01522 846929 or email Helen.Tomkinson@lincs-chamber.co.uk